The Australia Zoo CEO opens up about her new global partnership with Lego, her daughter Grace’s love for animals, and why ...

There's a good chance that the LEGO Mini Pokémon Center will be a collector's item in future, and it's all yours for 2,500 ...

Lego’s next release is a digital brick loaded with sensors that add new layers of interactivity to its play sets. WIRED got exclusive access to the Lego labs where the Smart Brick was born.

Drew Swanson is a Features Article Editor from the Pacific Northwest of the United States. Being a gamer all his life and enjoying everything from ARPGs like Diablo to JRPGs like Pokemon and Persona, ...

Legos aren't just for building. Thanks to Crocs, they have become fashion statements. The Lego Group teamed up with Crocs to create the Lego Brick Clog, which are brick-shaped clogs inspired by the ...

Since the first Lego earned its patent on Jan. 28, 1958, the little interlocking bricks have amassed a voracious, global following. The building bug bit Matthew Shifrin when he was just a little kid.

Lego released its first-ever Pokémon set this month. The presale allocation sold out quickly, and it's already a popular target for resellers. The Lego Pokémon collection is aimed at adults and taps ...

Lego has unveiled SMART bricks, tags and mini figures which will bring "creations to life." They're just like regular Lego bricks except for a chip inside which respond to how they're played with, ...

New sensor-packed Smart Bricks introduced at CES add color, sound, and interactivity to classic Lego builds, debuting with Star Wars sets this spring. I’m PCMag’s senior writer covering smart home and ...

As Lego unveils technology adding sound and light effects to its play sets, I got hands-on to see if it’s worth the higher price tag Nathan is a commissioning editor for The Telegraph's Recommended ...

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But some argue new ‘Smart Play’ technology undermines the Danish construction toy’s gift for harnessing a child’s own imagination It may be time to retire that hyperspace zoom noise you perfected ...