Steve Jobs died 14-years ago yet his shadow looms large over Apple Park, the tech titan’s headquarters nestled in rolling native grassland and orchards in Cupertino, California.

But at its core, Apple's strategy is not to spotlight AI - it's to make it quietly enhance the experience. Announced at WWDC last year, Apple Intelligence is the company's formal branding for its AI ...

There’s a lot of noise in the world of artificial intelligence right now. Chatbots, copilots, digital clones. All the tech companies are falling over ...

The first quarter of 2025 saw 301.4 million smartphones shipped globally, marking a 0.4% increase. Samsung regained the top ...

A creative technologist with a background in business strategy, architecture, digital product design, and audio storytelling, ...

Apple executives have confirmed that the company's revamped Siri voice assistant will not launch as originally planned, ...

WWDC 2025 ends without M5 Macs, raising questions about Apple’s roadmap and its focus on AR and AI over hardware updates.

Apple's AI chatbot project shows promising progress, despite facing critical hallucination issues. Internal testing reveals capabilities comparable to leading ...

Marketing head Greg Jozwiak and software chief Craig Federighi share some familiar arguments about Apple Intelligence, Siri's ...

Apple on Monday remained on its cautious path to embracing generative AI even as rivals race ahead with the technology and ...

We’re getting Live Translation in iOS 26 across a number of apps, improved Visual Intelligence that can now read your screen, ...

A year after last year’s conference, major Siri features are still missing. The company’s head of software and head of ...