The Oak Brook, Illinois-based hardware cooperative knows who the enemy is and the company's new marketing effort is designed to fight back. If brick-and-mortar retailers are to have any hope of ...

The Ace Hardware ads are running in The Weather Channel’s mobile site. The ads encourage users to find a nearby store to stock up on fall items for their home projects. “Mobile ads are all about ...

Hardware retail chain Ace Hardware emphasizes authenticity in its latest ad campaign, which features actual Ace store owners, associates and customers. The campaign was created by O'Keefe Reinhard & ...

Ace Hardware ran a mobile advertising campaign this holiday season to drive increased store traffic and keep up with the demand of loyal customers. Ace came to Microsoft Mobile Advertising to develop ...

One of Solve Media's missions is to improve brand awareness for online retailers through CAPTCHA type-in ads. Using these ads, neighborhood home improvement store Ace Hardware proved it could capture ...

Ace Hardware is pushing its famous jingle into its ad spots after years of keeping it low key. And it’s not happening on a whim. “We have tremendous equity in that jingle, and you instantly know where ...

Ace Hardware has resumed advertising on Laura Ingraham’s Fox News show after initially saying it would pull advertising. A spokesperson for Ace Hardware had told The Wrap last week that it did “not ...

Chris White is a reporter for The Daily Caller News Foundation. Ace Hardware decided to continue advertising on Laura Ingraham’s Fox News program after initially caving to a boycott targeting the ...