Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over

Amazon’s technology would let advertisers pick from different interactive options such as “Add to Cart,” “Send to Phone,” ...

Targeted New Ad Campaign Frames Upfronts In New York As “Week-Long Metaphor For DirecTV”

A targeted ad campaign by DirecTV is likening this week's upfronts in New York to "a week-long metaphor" for the pay-TV ...

Spokane Valley child gets center stage playing piano with assistive technology in new TV ad

At center stage in a new TV commercial, Remi Schreiber uses eye-gaze technology to play a digital piano solo in the “Rocky” song, “Gonna Fly Now.” ...