A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery in partnership with OpenAP, today announced a major ...
Earlier this year, Apple unveiled a major upgrade to the video experience for Apple Podcasts. The company deployed its HTTP Live Streaming technology to enhance how video shows in Apple Podcasts are ...
Variety has announced its 2026 list of 8 API Up Next in Entertainment. The annual list curated in collaboration with Gold ...
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and ...
Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...
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TV giants join forces to unify ad performance data
Who’s teaming up?: A+E, AMC, Fox, NBCUniversal, Paramount, Warner Bros. Discovery and others are uniting with OpenAP to create a shared ad performance data framework. Why it matters: The ...
NEW BRIGHTON, Minn. (AP) — NEW BRIGHTON, Minn. (AP) — APi Group Corporation (APG) on Thursday reported first-quarter net income of $57 million. On a per-share basis, the New Brighton, Minnesota-based ...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for ...
Nothing lasts forever in the world of tech, as age can wreak havoc on API access and security requirements that devices ...
As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV ...
Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?
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