A+E Global Media, AMC Global Media, FOX, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and Warner Bros. Discovery in partnership with OpenAP, today announced a major ...
Earlier this year, Apple unveiled a major upgrade to the video experience for Apple Podcasts. The company deployed its HTTP Live Streaming technology to enhance how video shows in Apple Podcasts are ...
A+E Global Media, AMC Global Media, Fox, Hallmark Media, NBCUniversal, Paramount, Scripps Networks, TelevisaUnivision and ...
Netflix expands its ad ambitions with new programmatic tools; OpenAP pushes cross-publisher CAPI measurement for TV ads; ...
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TV giants join forces to unify ad performance data
Who’s teaming up?: A+E, AMC, Fox, NBCUniversal, Paramount, Warner Bros. Discovery and others are uniting with OpenAP to create a shared ad performance data framework. Why it matters: The ...
Nine major US broadcasters and publishers have announced a new initiative in partnership with technology company OpenAP, ...
Warner Bros. Discovery used its upfront stage to announce two new ad measurement efforts. First, WBD is joining an initiative ...
Several large broadcasters have partnered with OpenAP toward a new industry initiative aimed at creating standards for ...
Credit: Roy Rochlin/Getty/Netflix Netflix says its advertising business has reached more than 250 million monthly active ...
As brands push for more specific business outcome data, execs say siloed business outcomes from individual TV ...
Before we measure what an ad achieved, shouldn't we first be able to confirm what the ad actually ran against?
Here are Kimmel's best jokes at his annual roast of the broadcast industry at the Disney upfront where he told advertisers ...
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