Warner Bros. is renaming its streaming service HBO Max
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Warner Bros. Discovery U.S. Hispanic has revealed its digital expansion plans in its 2025-26 Upfront, which includes the launch of WBTV Hispanic Stream.
A new effort from Warner Bros. Discovery will offer advertisers the chance to use popular figures like Batman and Harry Potter in commercials
An HGTV show centered on renovating the iconic "Bachelor" mansion and a Shark Week special "Dancing With the Sharks" are coming soon
Looking to draw on the heritage of its portfolio, Warner Bros. Discovery is rolling out an initiative called WBD Storyverse, which aims to “recapture the magic of the original IP through a branded lends.
Channing Dungey is five months into her new dual job as chairman and CEO of both the Warner Bros, TV Group and US Networks, having taken over most of the company's basic cable portfolio in January. Now,
Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change comes just over two years after Warner Bros.
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Warner Bros. Discovery's new co-ad sales presidents Ryan Gould and Robert Voltaggio said they're feeling "optimistic and bullish" despite the current economic uncertainty looming over the advertising market heading into Wednesday's upfront presentation and more specific questions regarding the future configuration of the studio.
Sarnoff Media Company, with an eye to multicultural storytelling, will kick off with ‘Couples Retreat’ star Carlos Ponce leading a Latino reimagining of the ‘National Lampoon’ comedy brand being shopped in Cannes.