Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

In the US, media group Warner Bros Discovery (WBD) has signed a deal with measurement firm VideoAmp, expanding their existing ...

While things may not be looking great for over-the-air television right now, it is still a thing, and it still makes at least ...

VideoAmp executive chairman Peter Liguori’s role is expanding, with the company naming him CEO.

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.

In addition to operating numerous FAST channels in the U.S. and U.K., the joint venture between PBS and GBH Boston operates ...

Three upstart media-measurement companies — Comscore, iSpot and VideoAmp — are ready for primetime ... come under new pressure as media clients such as Paramount Global, Warner Bros. Discovery and ...

Led by the success of Ryan Coogler's "Sinners" and Tom Cruise's "Mission: Impossible — The Final Reckoning" at the box office ...