This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...

Moensie Rossier of Principals argues that branding is essential even for “low-touch brands” which also need to actively build trust and relevance by demonstrating their value and engaging with the ...

Seven in ten line extensions in the consumer packaged goods industry fail within three years, according to a study from a team of researchers at the Ehrenberg-Bass Institute of Marketing Science.

A new paper from the Ehrenberg Bass Institute claims heart rate monitors might be the gold standard for measuring ad attention, but what if they’re asking the wrong question altogether? Lumen’s Mike ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. Send colleagues a link to this content.

Abby Wong, Chief Strategy Officer, IPG Mediabrands Greater China, writes how brands in Asia can accelerate impact by incorporating “ecosystem” thinking into media strategy. This is part of “The Pace ...