This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

Highlights emerging trends in media and creative measurement, covering: the growth of marketing experiments; the price measurement gap; and the rise of AI-powered creative testing.

Provides a big picture view on the outlook for key media channels.

Food and grocery delivery platform Foodpanda tapped the kawaii or cute phenomenon in Asia by adopting an adorable furry creature as its mascot to power its branding. Food and grocery delivery services ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

Credits Creative agency: FCB Chicago 3D Illustrator: Miagui Miagui Account Director: Andrea Kleinman Account Executive: Eleanor Carignan Chief Creative Officer: Pedro Perez Content Producer: Shannon ...

Imagine a beer, not just quenching thirst, but feeding a nation. That's the power of Castle Lager's "Bread of the Nation." Facing fading brand affinity and a declining perception of quality, the... We ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Lexus, a car brand, enhanced brand affinity and drove sales among younger Emiratis during UAE National Day 2023 by addressing the needs of individuals with Color Vision Deficiency (CVD). During UAE ...

Dorival, a leader in the period pain category, launched the "Princesses on Periods" campaign in Central America to educate young girls about menstruation and break the associated taboos. We’re ...

Lipton Ice Tea, a beverage brand, aimed to establish itself as a popular beverage choice among Saudi youth by promoting its zero-sugar variant in a market where ready-to-drink tea was virtually ...