Ten years after influencer marketing emerged as an experimental line item in media plans, the discipline has become a core ...

Ten years into building Influencer, CEO Ben Jeffries does not frame the company’s position as a matter of maturity, but as a ...

Wesley Breed still remembers the bet that pushed him into posting. In 2020, as his junior year of high school slipped into a ...

Jonathan Chanti believes the era of the generalist agency is over. After more than a decade operating across talent ...

Influencer marketing has no shortage of data, dashboards, or discovery tools. What it still lacks, according to Alexander ...

TikTok Shop is entering 2026 less like an influencer marketplace and more like a performance-driven distribution engine.

TikTok announced Grammy-winning artist Ciara as the musical headliner for its first U.S. Awards ceremony, scheduled for ...

Leah White is a Canadian actress and creator who has built a following of more than 210,000 on TikTok and amassed over 50 ...

The long-running collaboration between SuperHeroes and Lenovo is a case study for how brands can use creators not as ...

A new venture studio called AND Media launches with a focus on providing infrastructure and business support to progressive creators in the digital media space, per The Hollywood Reporter. Christian ...

When G&B Digital Management opened its doors in 2015, the idea of a “digital creator” was still undefined. Founder and CEO ...

Snapchat announced the release of its 2025 Recap feature, which offers users personalized video summaries of their year on ...