Here’s how programmatic experts say brands should rethink measurement strategies to get more from their programmatic ...

Ahead of Memorial Day weekend, travel brands are using AI tools, social media trends and partnerships to entice consumers to ...

Marketing leaders weigh in on what brands can learn from HBO Max's rebrand rollout, from establishing conversation with ...

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in ...

Pop star Tyla appears in one of two new spots as the global campaign launches in North America first.

The campaign tracked users across social media, raising potential privacy concerns.

Assembly and m ss ng p eces designed the space, reimagining the environment where the original Microsoft team worked.

The ‘Participa Aut Peri’ (‘Participate or Perish’) positioning champions creativity at an existential moment for the ad ...

Definitions and details on everything from impression to conversion, with all the ratings, working and non-working media in between.

Audi and BMW toppled Tesla, while Bud Light and Birkenstock also gained ground.

Stateside Brands President Matt Quigley discusses the fast-growing ready-to-drink alcohol brand on the Marketer's Brief podcast.

Some marketers have been discovering how much retailers mark up Meta inventory, and stricter rules requiring those ...