Heer notes that Gurman’s story didn’t start this rumor; it was preceded by an analyst’s call for Apple to buy Perplexity.

Apple has long been rumored to be working on an Apple-branded search engine, and yet nothing has ever materialized.

Talks are still at an early stage of development, but the deal underlines how much Apple is prioritizing its mission to ...

Apple's rumored acquisition of Perplexity is said to be the largest in the company's history, surpassing the $3 billion ...

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The interest from both Silicon Valley giants raises an important question: why are they eyeing a much smaller company like ...

The deal would mark Apple’s biggest-ever acquisition and signal a strategic shift toward building its own AI search ...

Apple makes some high-quality products that work pretty seamlessly together. But there’s one aspect of almost all their ...

The lawsuit alleges that Apple knowingly promoted incomplete Siri features and notes that the official delay announcement ...

Apple is internally exploring an acquisition of Perplexity AI, but there is no evidence of an offer to proceed with the ...

Apple is reportedly evaluating the acquisition of Perplexity, according to sources. The talks were reported by Bloomberg, but ...

Apple deserves criticism for lagging behind Google and Microsoft, but when it comes to practicality, the Mac isn't ...