Cinco de Mayo is on May 5, and Chipotle is celebrating with a new gaming experience that can score fans some free food. The fast casual Mexican food chain announced on April 29 it is launching a ...

The limited-time event, which is being called “Ingredient Quest,” was designed by Chipotle to “educate its Gen Z fans on the brand’s 53 real ingredients while giving them the opportunity ...

Surrounding the restaurant is a series of Chipotle-inspired stores—BurritoBuster, Carnitas Cinema and Tortilla Records—as well as houses and a park. On Roblox, Chipotle has digitized the ...

The fast casual chain has announced its tasty offer to customers in celebration of the upcoming holiday on May 5 Escher Walcott is a Writer/Reporter at PEOPLE, covering stories in Entertainment ...

Chipotle launches "Ingredient Quest" in Roblox for 50,000 winners to receive free menu items. The event on Cinco de Mayo requires players to collect all 53 ingredients in Chipotle Burrito Builder ...

On Cinco de Mayo, the brand is launching a new, immersive digital gaming experience, “Ingredient Quest,” in the Burrito Builder experience on Roblox, which challenges users to collect virtual cards ...

CINCINNATI (WKRC) - Chipotle is spicing up Cinco de Mayo with a $1 million free food giveaway, inviting fans to dive into its new digital gaming experience, Ingredient Quest, on Roblox.

Chipotle has gone back to the “metaverse.” The food chain said it is the first restaurant brand to premiere a national TV ad in the metaverse, which in this case means Roblox. The ad is dubbed ...

This year, we’re giving the Roblox community the opportunity to compete for free Chipotle and learn more about what makes our brand unique along the way.” So, how does the game work?

Like collectibles in the physical world, each of Chipotle's ingredient card packs on Roblox feature an assortment of five cards with original artwork.” The game, which will launch at 3 p.m. PT ...