JT Toppin and NiJaree Canady are two Texas Tech athletes nominated for the 2024-25 Athlete of the Year award, with Toppin ...

Topeka native and Texas Tech star softball pitcher NiJa Canady represents the university as the female Big 12 Athlete of the Year nominee.

Texas Tech billionaire Cody Campbell is eating up a statistic from a Cornell study on women's sports. But the problem is...

During a historic four years as a swimmer for the Cavaliers, Class of 2025 alumna Gretchen Walsh etched her name into program ...

PayPal and its subsidiary Venmo are making significant advancements in enhancing digital payments, supporting community ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech is investing a lot of money into its athletes, and has brought in a lot of football players from the transfer ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals this school year, apparently an NCAA record. And that doesn’t count the $5.1 ...

In this week's sports business cheat sheet, digging into Texas Tech, Ben Shelton and readers' favorite 21st century sports ...

TCU's Olivia Miles, Texas Tech's NiJaree Canady, and Arizona State's Sam Leavitt are the Big 12's Venmo Athlete Ambassadors.

Coming off one successful first season with the Texas Tech Red Raiders, NiJaree Canady’s Name, Image, and Likeness (NIL) portfolio is growing. Venmo announced ...