To achieve a win for consumers, brands and retailers need to embrace a multidimensional approach that prioritizes: capability ...

Andor hit another series high in the lead up to its final episodes, generating 830M minutes viewed from May 5 to 11.

According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their advertising budgets to increase in the year ahead. But more media spend means more competition in an already ...

Former White House press secretary Jen Psaki failed to keep a grip on Rachel Maddow's 9 p.m. MSNBC audience when the network ...

The Lead with Jake Tapper” wasn’t the only CNN offering to struggle, as the network had its second-worst month ever in the ...

Hombale Films’ Salaar: Part 1 – Ceasefire Starring Prabhas Dominates Nielsen Charts as Most-Watched Movie across all OTT ...

NEW YORK —Nielsen said it struck a multiyear renewal agreement with Fox Television Stations for measurement across 18 of ...

Prabhas ‘ pan-India action spectacle “ Salaar: Part 1 – Ceasefire” has emerged as the most-watched movie on mobile streaming ...

YouTube reached a platform-best 12.4% of total TV viewing time in April, marking its third consecutive month of record ...

“To truly capitalise on these advancements and align media investments with objectives, reliable and comprehensive measurement is paramount and, at Nielsen, we are committed to ensuring ...

Sixty-six percent of marketers plan to increase their North American ad spending on connected TV (CTV) and OTT over the next 12 months, according to a recent Nielsen marketing survey -- up from 44 ...