Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

NHL draft will be held at the Peacock Theater in Los Angeles this weekend, with the first round held on Friday night. The New ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Explore Boston’s best in luxury travel, historic charm, and modern elegance; from five-star hotels to iconic neighborhoods ...

New Balance and Boston College kicked off their football partnership with a high-energy event celebrating the reveal of the ...

Boston College class of 2026 wide receiver/tight end commit William "Tex" Vaughn took an official visit to Chestnut Hill last ...

The Boston College Eagles football program has revealed its New Balance uniforms which will be worn this upcoming season. There are two new uniforms that the team will wear in 2025, the first maroon ...

Boston College will be the first FBS team to wear New Balance uniforms and footwear. The school's partnership with the Boston ...

Boston College revealed their new uniforms for the 2025 season with new apparel provider New Balance. Take a look at the ...

Except for their helmets, Eagles players will be clad in New Balance cleats, socks, gloves, jerseys, and pants.

New Balance did not disclose the financial terms of the deal. “Boston College is thrilled to grow in its relationship with New Balance. Since 2021, BC has been proud to align with New Balance, a ...

At this point, it's been circulated that Boston College and New Balance have extended their apparel agreement to the team's football uniforms, beginning immediately with the 2025 football season.