Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

As Cooper Flagg prepares to become the No. 1 pick in the NBA Draft, New Balance positions him as the centerpiece of its ...

Vanguard’s “How America Saves” report on the state of 401(k) participation is now in its 24th year, and for the moment, all ...

Happily, the answer is a resounding yes. This week, Drake’s and New Balance—specifically the latter’s Made in UK branch, ...

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

Sure, Adidas Sambas are still going strong, but in Bieber's eyes, New Balances are the underdog shoe of the summer. Give your ...

Sianni Wynn of Pennsauken (center) wins the girls 200 meter dash at the 2025 NJSIAA Meet of Champions, Wednesday, June 4, ...

If you want to spend ten dollars more and up your colorway game, you can grab the 574 in Infield ‘Clay/Sea Salt’ (Style #: ...