The most dramatic transfer saga of the summer took another twist when Liverpool saw a £110m bid rejected by Newcastle.

Liverpool’s Chief Commercial Officer, Ben Latty said: “This is more than just the launch of a new kit – it marks the beginning of a 10-year relationship for LFC and adidas. Since announcing the partnership in March, there’s been a huge sense of anticipation and excitement. This first collection sets the tone for seasons to come.”

L iverpool’s blockbuster kit deal with adidas came into effect on Aug. 1 as the club finally unveiled their new home and away shirts for 2025–26. The Reds have twice partnered with adidas previously,

For the first release in what’s set to be a ten-year partnership between England’s most successful football club and the brand synonymous with terrace culture in Europe, Adidas have kept it relatively simple,