In a new interview, Apple CEO Tim Cook and other execs go in-depth on why Apple TV+ exists and is just now hitting its stride.

As rivals make headway with their AI hardware strategies, Apple stakeholders want to hear how the company's approach to AI ...

Basically, Google is paying billions to be the default search engine on Apple devices, effectively shutting out any real ...

CEO Tim Cook will speak at Apple’s annual conference, WWDC, in California on Monday, where he is expected to address Apple's ...

Apple CEO Tim Cook pulls back the curtain on the tech giant's film and television strategy, including spending millions on ...

When Apple executive Eddy Cue testified “you may not need an iPhone 10 years from now, as crazy as that sounds,” during ...

Apple’s forthcoming upgrades will solidify the company’s device leadership, but they arrive just as the tech industry ...

Siri’s overhaul has been indefinitely postponed, and Apple Intelligence is no match for other voice-activated AI assistants, ...

Eddy Cue claims that 10 years from now, generative AI could make the iPhone irrelevant. The best device to replace the iPhone might be a successor to the Vision Pro, which already demonstrates a ...

Apple's staring down a trade war that could make iPhones prohibitively expensive and AI hardware that could make them ...

Apple announced a list of updates to its artificial intelligence feature suite, Apple Intelligence, at the World Wide ...

As CEO Tim Cook prepares to take the stage at WWDC 2025 in Cupertino, there’s one dominant question: Can Apple catch up in ...