Microsoft was the top-ranked tech company in the Axios Harris Poll, coming in at No. 3 behind Trader Joe's and Patagonia.

A new poll shows a sharp decline in Tesla's reputation, ranking it among the worst and below several companies with high-profile scandals.

Costco ascended to No. 5 in the latest Axios Harris Poll 100 while Aldi and Kroger both lost ground in the annual examination ...

The eclectic grocery store chain Trader Joe’s is top banana — ranking No. 1 in brand reputation in a recent Axios Harris Poll.

Brands tied to masculinity or “the manosphere” — like UFC, DraftKings and John Deere — are on Americans’ minds, per this year ...

The supermarket chain took the top spot on the Axios Harris Poll 100, which ranks companies by public reputation.

Ford finished poorly in the latest Axios Harris Poll 100. The survey covered the reputations of the 100 most visible U.S.

Trader Joe’s has topped the reputation ranking in the Axios Harris Poll 100 for 2025. It edged out Microsoft, Toyota, Costco, ...

Musk’s association with right-wing politicians and the Trump administration sparked a nationwide protest movement against ...

The reputation of Elon Musk’s Tesla and SpaceX have nosedived after his stint at the Department of Government Efficiency, ...

Even scandal-hit UnitedHealth Group and the U.K. oil company behind the Deepwater Horizon catastrophe are viewed in a better ...

The Axios Harris Poll 100 provided a ranking of the most visible brands in the U.S., with Tesla and SpaceX near the bottom.