Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple ...

YouTube Shorts has reached a pivotal milestone—it’s revenue per watch-hour now matches that of regular long-form YouTube videos in the United States and other countries. Y ouTube CEO Neal ...

YouTube Shorts has reached parity on revenue per watch-hour relative to core YouTube in the U.S. and other countries, CEO Neal Mohan said.

After years of providing subpar revenue, YouTube CEO Neal Mohan revealed that YouTube Shorts now pay out creators the ...

To quote a current US presidential candidate, that’s huge. Just in Q1 of 2024, YouTube Shorts earned 8.1 billion USD in ad revenue. Who else earned 8 billion in 2024 Q1? Among others ...

YouTube is changing the ... gaining better insights into content reach and impression data. This may influence how brands approach Shorts as part of their marketing strategies going forward.

YouTube Shorts, its TikTok-style short-form video product, has reached parity on revenue per watch-hour relative to core YouTube in multiple countries, including the U.S. And in some countries ...

Just a day after its flashy upfront presentation to advertisers, YouTube CEO Neal Mohan revealed that Shorts’ revenue per watch-hour is now on par with its core YouTube business in multiple countries, ...