Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

The National Bank of Bahrain (NBB) has officially launched the Customer Experience Programme, a strategic initiative designed to further strengthen the ...

The U.S. military has flown a pair of supersonic, heavy bombers up to the coast of Venezuela. Thursday's flights come a ...

The rise of Zoom during the pandemic is an instructive example. The company rode that disruption to meteoric growth. However, ...

Few places preserve Taiwanese cuisine like Tainan. On this food journey, the host samples eel noodles, milkfish, and the city ...

On Monday, 20 October 2025, a seemingly isolated technical glitch in Northern Virginia brought a significant segment of the ...

The collaboration represents a strategic milestone in Ajman Bank’s ongoing digital evolution aligning advanced analytics with ...

With so much riding on year-end sales, small business owners can’t afford to wing it. The savviest ones, experts say, are already planning ahead — setting budgets, tightening operations and finding ...

Co-led by High Alpha and Ivy Ventures, the round will accelerate product growth, workflow integrations, and hiring, as demand ...

Diya Jolly, Chief Product and Technology Officer at Xero, is a seasoned product and engineering executive with a proven record of driving innovation and growth at global technology companies. With ...

AirPlus International CEO Mads Krumhardt Enggren spoke recently to BTN executive editor Michael B. Baker about its acquisition strategy, as well as the company's technology roadmap with a new IT ...

JourneyLab, built on AI and data-driven customer insights, enables teams to understand key audiences, map real buyer behaviors, devise and deliver personalized experiences, and continuously optimize ...