As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...
"AI ain't gonna pound in that fence post," Northern Tool + Equipment proclaimed on its Facebook. It's part of the ...
Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...
Marketing leaders face mounting pressure to justify every dollar spent and prove tangible business impact. The 2025 ROI ...
In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...
SINGAPORE, Oct. 23, 2025 /PRNewswire/ -- Marketing + Media Alliance (MMA) officially announces the SMARTIES™ APAC 2025 ...
PathFactory's 2025 Benchmark Report covers hows B2B content demand in increasingly focused on quality, engagement, and ...
New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...
Mailchimp’s recent Holiday Shopping Unwrapped report found that 43 per cent of shoppers made a purchase tied to at least one ...
Email marketing remains one of the most effective acquisition and retention tools for SaaS companies in 2026. With global ...
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