As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...
Nielsen's new Marketing ROI Blueprint unlocks confident decisions. Understand strategies to prove the full business impact of ...
Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...
Marketing leaders face mounting pressure to justify every dollar spent and prove tangible business impact. The 2025 ROI ...
In the cut-throat world of digital marketing, everyone’s chasing that elusive ROI. And when it comes to marketing tools, content marketing often steals the spotlight. But here’s the thing: to make ...
Recently, Inc. Editor-in-Chief Mike Hofman queried Inc. 5000 Community members on their best marketing channels. Generally speaking, founders said the highest-ROI now comes from methods that ...
New IPA research finds influencer marketing ROI outperforms linear TV and paid social, delivering “strong returns particularly over the long term”. Spanning 220 campaigns from 144 brands across 36 ...
In an age where consumers are bombarded with endless advertisements and choices, the quest for genuine engagement and return on investment (ROI) is akin to finding a needle in a haystack. Enter AI, a ...
In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...
GenAI adoption soaring, with 93% of CMOs reporting ROI while skepticism lingers over sustainability and ethical integration.
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