At the ANA Masters of Marketing Conference in Florida, PwC’s Samrat Sharma unveiled new research that could finally settle ...

IPA Bellwether data shows a significant uptick in both events and direct marketing spend in the most recent quarter, driving ...

In today’s crowded marketing landscape, direct mail continues to outperform when it comes to engagement ROI. And the latest ...

Broncos’ Sean Payton could face NFL punishment for actions in Giants game ...

Adopting a Generative Engine Optimization (GEO)-first approach means creating content optimized not only for human readers ...

Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

If you’ve ever walked past a Subway restaurant, caught a whiff of that delicious bread cooking and immediately felt hungry, ...

There’s no shortage of online marketing courses out there. Every time I scroll LinkedIn, I’m hit with new “masterclasses” ...

Discover how the 4Ms—market intelligence, modeling, mix, and measurement—create a structured, measurable go-to-market plan ...

The next phase of the AI revolution has begun. On, OpenAI unveiled Sora 2, the first social media platform whose purpose is ...

Counter, the new venture from Beautycounter founder Gregg Renfrew, officially launches today after a soft rollout in June was ...