The 51st annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe is upon us! The attraction honors Arizona and the history of the game.

With the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe just over two months away, work is underway to make sure the newest balloons are ready to go. The Fiesta Bowl Parade presented by Lerner ...

Since its first production in the early 1970s, the Vrbo Fiesta Bowl Parade presented by Lerner & Rowe has been a staple of Valley traditions.

The 53rd annual Vrbo Fiesta Bowl Parade presented by Lerner & Rowe will be held on Saturday, Jan. 3, 2026, about a week later than usual.

The 52nd Fiesta Bowl Parade was abuzz with excitement as people gathered Saturday in central Phoenix with hot beverages, blankets and chairs.

The official name — the Vrbo Fiesta Bowl Parade presented by Lerner and Rowe — doesn’t exactly trip off the tongue. But the parade, which takes place Saturday, Dec. 17, does have a nice full ...

The official name — the Vrbo Fiesta Bowl Parade presented by Lerner and Rowe — doesn’t exactly trip off the tongue. But the parade, which takes place Saturday, Dec. 17, does have a nice full ...

PHOENIX (3TV/CBS 5)-- Even though the Fiesta Bowl is months away, preparations for the parade are well underway! Crews have been busy inflating and cleaning the balloons to be used in the parade ...

The 2024 Vrbo Fiest Bowl Parade presented by Lerner & Rowe has been a Phoenix tradition since the early 1970s. This year marks the 52nd edition of the parade and the theme is "A New Era" to ...

Local wrestling legend Anthony Robles will lead the Vrbo Fiesta Bowl Parade as this year's grand marshal. The announcement was made Tuesday at the Ellie & Michael Ziegler Fiesta Bowl Museum in ...

The Vrbo Fiesta Bowl Parade honors the Fiesta Bowl Organization's 53-year history on a traditional two-mile march through Central Phoenix. Parade will start at Central and Montebello avenues ...

The Vrbo Fiesta Bowl Parade presented by Lerner & Rowe has been a local favorite event since the early 1970s. This year is the 51st edition and the theme is "Spirit of Competition." The parade ...