Promotions are a necessary expense of running your business and increasing brand awareness and sales. Small businesses should calculate the return on investment, or ROI, of sales promotions in ...

Or it could be the anticipation of seeing which promotion your customers will embrace most. Then again, it's most likely a combination of all three because when it comes to creating sales ...

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information.

To attract new customers, many banks often offer a sign-up bonus when you open a new account. For checking accounts specifically, these bonuses can be at least $100. Qualifying is usually easy ...

Watch out for Bitdefender sales & promotions: Bitdefender has sales and discounts all year round, with savings up to 70% off around seasonal events like Boxing Day, Black Friday, and EOFY.

Lynne McAdoo has been promoted to SVP of sales and marketing at Andrews McMeel Publishing. Kathy Hilliard has been promoted to SVP of marketing and corporate communications at Andrews McMeel ...

Here, we look at some of the common work items you'll see marked down in the EOFY sales and explain how you may be able to claim these, along with work-from-home costs, as tax deductions.

The biggest stories of the day delivered to your inbox.

Atlanta, GA, Apr. 2--The Home Depot is encouraging homeowners to invest their tax refund checks into their homes with a special incentive. Customers can take advantage of the offer by exchanging ...