This holiday season, more shoppers are expected to use chatbots to figure out what to buy. ‘Tis the season for GEO.

Search isn't dying—the rules are being completely rewritten. The brands that will thrive in this AI-powered landscape are ...

ChatGPT-maker OpenAI on Tuesday announced an "Atlas" search browser, leveraging its artificial intelligence prowess in a ...

I tried Perplexity out of curiosity and then kept using it because it quietly outperformed my usual search routine ...

F or years, Firefox was one of the first installations I'd make on a new computer. The browser represented everything I ...