A social media marketing plan is a focused framework that guides how your brand engages with its audience across social ...

Starbucks faces declining traffic, weak global growth, and brand identity challenges. Explore why its eroding moat leads to a ...

Starbucks opens a new store in Tamarindo, its second in Guanacaste, creating jobs and highlighting Costa Rican art and ...

A Starbucks rally has run too far, says one brokerage that slapped an underperform rating on the coffee retailer.

We came across a bullish thesis on Starbucks Corporation (SBUX) on Value Investors Club by tharp05. In this article, we will ...

Starbucks Corporation SBUX is executing its turnaround strategy with a methodical “test-and-scale” approach, prioritizing disciplined experimentation over sweeping changes. Under the umbrella ...

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starbucks pulled out 30,000 comfortable seats, installed hard wooden stools, blocked electrical outlets and turned stores into takeout counters for customers picking up orders off its mobile app.

Chang, W. (2020) Experiential Marketing, Brand Image and Brand Loyalty A Case Study of Starbucks. British Food Journal, 123, 209-223.

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Goldman Sachs is encouraged by the increased clarity regarding Starbucks’ turnaround strategy, particularly the faster-than-expected rollout of the Green Apron service model in its US stores.