SBUX's third-quarter fiscal 2025 top line is likely to have been benefited from net new stores and menu innovation. Dismal ...

In more recent years, Starbucks’ PSL marketing strategy has centered around social media. At one time, Starbucks actually considered discontinuing the PSL to keep their product line “new and ...

Starbucks shares ticked up 0.5% to $97.85 in after-hour trading. The stock gained about 0.9% in the week through Wednesday’s close since the earnings preannouncement, outperforming a decline of ...

Starbucks Coffee Company (NASDAQ: SBUX) today announced its long-term growth strategy, Triple Shot Reinvention with Two Pumps, to elevate the brand, s ...

Starbucks Corporation (NASDAQ: SBUX) today announced that its Board of Directors has approved a quarterly cash dividend of $0.61 per share of outstanding Common Stock. The dividend will be payable in ...

Tressie Lieberman will join Starbucks on Nov. 4 as chief brand officer, the company said in an emailed statement Friday. She will lead marketing, product development, digital, creative and analytics.

SBUX Strategic Priorities (Starbucks Investor Relations) Stock Catalyst At $93, Starbucks presents one of the most compelling buying opportunities I see in the market right now.

On Monday, Starbucks announced that its top marketer, Brady Brewer, who has served as executive VP and chief marketing officer for four years, would be elevated to CEO of Starbucks International.

Starbucks was scaling back promotional offers through its mobile app in an effort to encourage customers to pay full price for its beverages. This move was part of new CEO Brian Niccol's strategy ...

For most brick-and-mortar businesses, the threats of technology and online sales are making business harder. Starbucks, however, has been positioning itself to use technology, especially mobile ...

“Starbucks has direct, digital relationships with hundreds of millions of customers,” said Brady Brewer, executive vice president and chief marketing officer.