The Clips feed aims to enable discovery by offering users a scrollable feed with short snippets of shows and movies.

Why retention matters: Completion rate drives algorithmic distribution on short-form platforms, making it the top metric for visibility and growth. Hook them fast: The first 1–3 seconds decide if ...

Why hooks matter: Hooks are the opening 3 seconds that decide if viewers keep watching. Combining visuals and words can maximize that moment’s impact. Vary your triggers: Mix curiosity with other ...