Google AdWords is a staple platform for the vast majority of digital marketing strategies. However, marketers need to get things right from the outset to avoid costly inefficiencies. This guide will ...

Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension ...

Going by the major announcements we’ve already seen in January, 2018 is going to be a big year for Google, and AdWords will be no exception to that. I caught up with Ashley Fletcher, VP of Marketing ...

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Advertisers can now rate calls and be notified of missed calls. Are you getting Google ...

Search marketing agency NetElixir has launched its AdWords analysis and reporting dashboard LXRPlugin, a platform designed to provide insights to businesses managing search campaigns while saving time ...

Google AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow ...

According to research by the American Economic Association, businesses make an average of $2 in revenue for every $1 they spend on AdWords. Of course, results vary from business to business, although ...

SEJ STAFF Matt G. Southern Senior News Writer at Search Engine Journal Google AdWords has introduced a new ‘Searches’ card which highlights popular words and phrases that are used to find your ...

This week, the big news is that Google killed off their Google Instant Search feature. Google was caught testing auto-playing videos in the search results. I ran a poll asking if Black Hat SEO is ...