If this is the case, you need to keep track of all the moving parts that go into your referral program. Tracking your referral information is probably one of the more difficult and confusing aspects ...

Forbes contributors publish independent expert analyses and insights. I help B2B companies take their sales to the next level. This article is more than 6 years old. Which marketing or sales tactic do ...

Keep track of the referral share rate How many referrals are your advocates generating? You may be able to push this number higher by creating a tier-based reward system. The main difference a ...