How companies are using agents and other AI tools to stretch their work.
Without governance, agentic AI can undermine brand integrity, introduce compliance risk and create decision-making opacity ...
AI mediates discovery—deciding which creators and brands get surfaced and trusted. Marketers must move from winning search ...
What makes AI visibility, GEO, and AEO so useful is the impact they have on businesses, depending on how well the ...
Artificial intelligence is driving two overlapping shifts that are reshaping marketing. First, conversational AI is displacing websites and traditional search as the way people learn about products, ...
The firm also said the rebranding means its family of agencies acquired in recent years will be unified into a single ...
Lou Cohen emphasizes AI's potential in marketing, urging marketers to leverage it for improved audience segmentation and ad ...
Marketing teams are under scrutiny. The end of the ZIRP (zero interest rate period) era fundamentally reshaped the economic landscape, forcing businesses to shift from aggressive expansion toward ...
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