FreeWheel and Roku announced an expanded partnership, enabling direct access to Roku’s premium connected TV ad supply through the FreeWheel Streaming Hub, enhancing transparency, demand signals, and ...

The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH ...

Programmatic tech is emerging across industries, enabling smarter operations, creating adaptive ecosystems, and helping organizations cut costs and scale sustainably.

Game engine Unity, which has a growing advertising business, announced the appointment of Chris Feo as its new SVP of ...

Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced the appointment ...

Inventory-agnostic platforms to define programmatic; future will belong to partners who combine reach, privacy-safe data ...

Now, it’s worth noting Stock Advisor's total average return is 1,055% — a market-crushing outperformance compared to 189% for the S&P 500. Don’t miss out on the latest top 10 list, available when you ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The media conglomerate, now under the aegis of Skydance Media, is unveiling a new ad format on Paramount+ that ensures ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. Though artificial intelligence is an undeniable tool in the advertising industry, ...

Research from Koddi suggests the appetite is strong: over 95% of media buyers are open to purchasing onsite retail media ...