It's not just a matter of taste. Basketball and hip-hop have helped Sprite fend off contenders from PepsiCo for years.

It’s certainly been a week! Between our paralympians bringing home a combined 14 gold medals in the games’ first week (Go ...

Kansas City Chiefs waited 50 years to win the Super Bowl in 2020, and their merch - boosted by Travis Kelce and Taylor ...

The Pepsi Battle of the Bands celebrated its 10th Anniversary in Houston, Texas last month. Eight marching bands performed.

Deadline revealed back in April that the studio bought the project for $1 million-plus as a pitch, telling the true story of Pepsi’s attempt to challenge Coca-Cola’s century-long reign as the ...

The “Knocked Up” filmmaker is attached to direct “Cola Wars,” a film about the battle for market share between Coca Cola and Pepsi to become America’s favorite soda, an individual with ...

Pepsi movie, Cola Wars. A Deadline report shares that Apatow is now attached to direct the project, with Spielberg tapped as a producer via Amblin Entertainment. It’s primed to tell a mid-1980s ...

(Courtesy of The Breakfast Brothers ) “Pepsi Dig In Day is all about shining a spotlight on Black-owned restaurants and creating opportunities to drive more customers through their doors ...

PepsiCo launched Taste of Tomorrow, a new initiative aimed at increasing Black representation in STEM (Science, Technology, Engineering, and Math) careers. Currently, Black professionals make up ...

NEW YORK, NEW YORK - FEBRUARY 09: Cans of Pepsi soda are seen on display at a Target store on ... [+] February 09, 2024 in the Flatbush neighborhood of Brooklyn borough New York City. PepsiCo ...