A preview of brand new Nike Air Jordan Tennessee themed cleats have been revealed. The Tennessee Volunteers have been one of ...

She took a deep breath. Kim and her Mater Dei girls soccer teammates had battled Orange Lutheran through regulation and two overtimes Saturday, and their CIF Southern Section Division 1 semifinal ...

The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline “Designed to Sculpt; Engineered to Perform,” the partnership is ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

Nike (NKE) had a really rough 2024: sales fell around the world, shares dropped 60% from a 2021 high point, and the company’s relationship with major retailers was damaged. Now, as it’s trying ...

Kim Kardashian's SKIMS has teamed up with athletes and professional sports leagues in recent years, but the company just announced a groundbreaking new partnership with Nike. Designed to sculpt.

By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.

In a recent interview with Complex’s Joe La Puma, Sanders showed major respect for Buffalo Bills quarterback Josh Allen for consistently rocking the signature Nike Diamond Turf cleats.

A banger. Those were the descriptions of a spectacular goal by Joey Birkbeck that helped push Orange Lutheran’s girls soccer team to a 1-0 victory at Huntington Beach in the second round of the ...

Forbes contributors publish independent expert analyses and insights. I cover the business of women’s sports and gender equity in sports.