Mattel apologies for casting an unintentional spell on its Wicked merch.
Mattel has had to apologize for a major error on the packaging for their line of dolls from the upcoming movie version of ...
Mattel advises anyone who has already bought the dolls to either cover or remove the incorrect URL from the packaging. The ...
Target, Walmart and Amazon had removed the line of “Wicked” dolls from their online storefronts as of midday Monday, as had ...
PMI Kids’ World’s Stumble Guys x Barbie line hits retail this month, launching exclusively at 3,500 Walmart stores in the U.S ...
Verizon (VZ) and Barbie (MAT) announced a first-ever collaboration showcasing Barbie as the star of Verizon’s holiday campaign, including ...
The new Barbie x Verizon partnership comes on the heels of a big year of collaborations for Barbie and Mattel, which have teamed up to launch everything from Barbie tumblers to toys in recent month.
Are you a print subscriber? Activate your account. By Ryan Gould - 4 min 45 sec ago By Ad Age Staff - 7 min 40 sec ago By Asa ...
Calling all Barbie fans and families looking for a unique holiday experience! This year, Verizon and Barbie have teamed up to ...
Revamp barbie's style with these homemade outfits fashion tips ...
Looking to save some cash on gifts for the kids? Black Friday is your best chance to find huge discounts on toys to suit all ...
After years as an also-ran, My Little Pony was enshrined in the National Toy Hall of Fame on Tuesday along with Transformers ...