AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

By Sammy CRABBE In the first article of this series, we argued that the One Square Mile Project must be marketed not only as ...

I struggled to write this review.Like an undergraduate, I’ve pushed the assignment all the way to deadline.Now it’s here.

The authors report that openness significantly increased both enjoyment and perceived usefulness, while neuroticism lowered ...

Fashion’s embrace of artificial intelligence brings risks, from demand misfires to data breaches. How can brands protect themselves?

Learn how contextual personalization transforms customer experiences. Discover how Storyly enables marketers to deliver ...

When you're facing a lot of competition, one way to understand your situation is to segment the market—because a properly segmented market will give you a better view of the competitive landscape. It ...

• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local ...

Market segmentation—dividing your target audiences into smaller categories that share similar characteristics—can be a powerful approach for marketers. A few ways it can benefit your brand include ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that ...