AI helps marketers work efficiently, but human creativity & empathy make them essential. Here are marketing principles for AI ...

By Sammy CRABBE In the first article of this series, we argued that the One Square Mile Project must be marketed not only as ...

The authors report that openness significantly increased both enjoyment and perceived usefulness, while neuroticism lowered ...

Fashion’s embrace of artificial intelligence brings risks, from demand misfires to data breaches. How can brands protect themselves?

Most B2B nurture programs fail because they automate instead of connect. Here are four steps to build a nurture system that ...

Marriott receives a hold rating based on financial performance, efficiency, and sustainability, but with concerns about ...

We’re thrilled to join forces with Zero&One to redefine how brands harness the power of cloud and AI to personalize customer ...

Generative AI (Gen AI) is reshaping the workplace, offering powerful tools for creativity, productivity, and efficiency.

GoTo Foods’ president of brands, Mike Freeman, pictures the landscape in five years. Gen Z’s purchasing power will have hit ...

The ITAT deleted transfer pricing adjustments for Advertisement, Marketing, and Sales Promotion (AMP) expenses, confirming no ...

Segmenting the marketing properly is an important step in marketing. But then we need to describe the customers in the various segments. Describing customers is important for various reasons. First, ...

Merchant banks specialize in services for mid-sized firms needing international financing and underwriting. They differ from investment banks by not handling huge transactions like IPOs or mergers.