There comes a time in everyone’s life when you no longer play with LEGO, but build with LEGO. It’s something you may not ...

The SMART brick is also compatible with all LEGO bricks, even ones outside the sets offered during this launch. Of course you ...

LEGO launch new children’s fiction series, blending familiar characters, interactive stories, and collectible minifigures for ...

The LEGO Group is revving up play in Singapore with its "Build your dream ride" campaign, celebrating vehicles through hands-on building and imagination-driven fun.

LEGO’s £3.49 Animal Series 28 mystery boxes could replace party bags – here’s why parents are making the switch ...

Families at Target's North Druid Hills store stepped into a life-size LEGO Star Wars adventure Sunday as the LEGO Group ...

Lego's controversial wave of tech-enhanced 'Star Wars' sets are getting into people's hands, and showing the premium being ...

Shooting, fighting, whisking, and babbling: the first Star Wars sets with Smart Bricks are here. Our first impression ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

We built and trialled Smart Play Darth Vader’s TIE Fighter.

Prepare for liftoff! At LEGOLAND Florida Resort, kids can now design their own starships and zoom through the galaxy on the ...