Kash Patel’s cute kiddies’ books about “King” Donald Trump and the mischievous plot to elect “Sleepy Joe” ahead of the royal ruler are selling for $50 online and the price may go up if the MAGA princeling is confirmed as expected as the new FBI Director.

While many Trump allies have been able to use their ties to the president for media appearances, Patel has also built a personal brand off the president, launching a brand called “Based Apparel” that sells pro-Trump merchandise and “Fight with K$h” products referencing Patel.

The nominee for F.B.I. director made his nonprofit into a publicity machine, selling his children’s book, his clothing brand and his image as Donald Trump’s ultimate loyalist.