K-pop is being made in the U.S. by HYBE America, which successfully launched KATSEYE in 2025. The team behind the global strategy explains how.

What began as a niche subculture in music has grown to become a global phenomenon. K-pop has become one of the most powerful engines of the music industry this century, from garnering number one hits ...

A new Netflix doc shows the formation of Katseye, a new girl group whose commercial success could indicate if the K-pop model can work with Western audiences. In the first episode of Netflix’s new ...

On a breezy May evening in Los Angeles, thousands of K-pop fans mill outside the Peacock Theater. They’re waiting for rookie boy band Riize’s first US fan-concert — a hybrid mix of songs and ...

Even many superfans will tell you that K-pop's pageantry has often masked a troubled business model, where impressionable young trainees commit to a life run entirely by their agencies. Signing on the ...

Forbes contributors publish independent expert analyses and insights. Laura Sirikul is a L.A.-based reporter covering film/TV and music. South Korea has been dominating the global pop music scene for ...

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Welcome back, pop fans! While the American music industry is waking up from holiday hibernation, the rest of the music industry is doing no such thing. This month, we’re going to take a look at the ...

At the close of 2024, K-pop is becoming territorial in a different sense. Earlier this month, the BLACKPINK member Rosé and the girl group TWICE, two of the genre's towering figures, released new ...

Forbes contributors publish independent expert analyses and insights. Joan Vos MacDonald is a New York-based writer who covers Korean media. K-Pop: Demon Hunters film tells the story of two very ...

In March 2024, when the K-pop girl group NewJeans was awarded group of the year at Billboard's Women in Music event, the crew was presented the honor by the unlikeliest of advocates: country star ...