Abstract: This paper introduces a novel theoretical framework for AI-driven hyper-personalization in social media marketing, addressing the critical gap in existing research that overlooks the ...

As South Africa prepares for the 2026 Local Government Elections, the rise of generative artificial intelligence (AI) and its use in hyper-local disinformation campaigns has emerged as a key concern ...

The defining feature of the last decade was that everything, from food to music, was politicized. All the while, our capacity to act collectively only grew weaker. Anton Jäger’s Hyperpolitics sets out ...

This rechargeable propeller-powered rocket launches up to 200 feet, features a high-visibility parachute for easy recovery, and utilizes simple one-touch operation, allowing for multiple launches per ...

As data centres, cloud services and artificial intelligence become critical to Africa’s economic future, a major gap remains in how these systems are understood and reported. This is even as Africa ...

ChatGPT was one of the most popular apps in South Africa last year, and now, a recent social media trend that uses the generative AI capabilities of the app will surely see that popularity grow.