Step back into 1999 with the ultimate throwback! In this video, learn how the American Girl team used personal diaries, 1990s ...

Discover how to build an impressive American Girl dollhouse on a budget using IKEA Kallax or Pax shelves and Dollar Tree ...

In our YouTube series 'Behind the Seams,' the brand's Senior Historical Researcher explains how the dolls' fashion reflects ...

Mattel’s American Girl doll brand is continuing to celebrate its 40th anniversary with an early look at its 2027 "Girl of the Year" in a new book.

Meghan and Harry celebrated eight years of marriage this month ...

American Girl fans, meet Daisy Davenport. The beloved toy brand is giving a sneak peek of its 2027 Girl of the Year, a line that adds a new doll with a fresh story each year. While American Girl is ...

American Girl began 40 years ago in Madison and then Middleton with dolls and books about girls living in different historical eras. Founder Pleasant Rowland insisted American Girls materials be ...

From adobe homes to handwoven rebozos, Josefina Montoya’s collection is a masterpiece of cultural research. This video ...

Here's a timeline of key events in American Girl history: 1985: Pleasant Rowland starts Pleasant Company in a converted Madison warehouse, with a plan to make dolls and related books placing girls in ...

The set features three book-inspired compacts representing fan-favorite characters Samantha, Kirsten and Josefina American Girl American Girl is celebrating its 40th anniversary with a fun collab ...