A source tells PEOPLE that Hailey Bieber is 'incredibly excited' after her brand, rhode, inked a $1 billion deal with e.l.f.

NEW YORK (AP) — E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said.

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BACKGRID Hailey Bieber is in celebration mode. On Wednesday, May 28, the rhode founder, 28, announced that e.l.f. Beauty would be acquiring her beauty brand in a lucrative $1 billion deal.

The beauty entrepreneur dressed up to celebrate the news of Rhode's sale in a Saint Laurent dress we're calling a Little ...

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Hailey Bieber has entered into the exclusive world of billion dollar brands after selling Rhode to E.l.f, prompting many to ...

Justin Bieber made sure Hailey Bieber felt extra appreciated on her very first Mother’s Day as a parent, giving his famous wife a lavish celebration that he shared on Instagram Sunday (May 11).