Gen Z, as digital natives, is changing the paradigm of how traditional media—including Google—address search results and ...

Index, a comprehensive data-driven ranking of mobile advertising performance across the globe. This year’s report show that Reddit and Moloco have joined Google, Meta, TikTok and Apple in mobile ad ...

TikTok's rise has reshaped social media, forcing competitors like Instagram, YouTube, and LinkedIn to chase its short-form video dominance. But while engagement soars, concerns over shrinking ...

TikTok has become a key bargaining chip in China’s escalating tariff battle with the U.S. — while remaining an enticing ...

Videos on the social media app, filmed at factories in China, urge viewers to buy luxury goods directly, as tariffs drive up prices. Americans are receptive.

Musician and indie rock artist Charlene Kaye shifted to comedy with music parodies like Every Taylor Swift Song and a ...

The 'airport theory' trend on TikTok encourages arriving at the airport just 15 minutes before boarding—leading to viral fame or infamy.

The 15th edition of APOS is set to bring together influential decision-makers from across the media, entertainment and ...

Today, Alphabet ( GOOGL 2.63%) ( GOOG 2.43%) is trading at one of its lowest forward P/E ratios ever. In fact, Alphabet has ...

Search data spanning March 2024 to February 2025 was sourced from Google Keyword Planner monthly averages. Analysts examined ...

A bill that would tax digital advertising revenue on social media platforms has advanced in the California state legislature.

Twenty years since launching, YouTube would likely be worth as much as $550 billion as a stand-alone business, according to ...