Dreamdata, a B2B marketing analytics platform, has secured a $55 million Series B round of funding, the company told ...

Bronto is using the proceeds of this raise to build a world-leading GTM function as it continues to expand its already ...

JetBrains remains one of the few global software companies that is entirely founder-owned and self-funded ...

SPL, Cloudflare, MongoDB and Rhombus are among the companies to list open positions for channel-related roles.

Some GA4 users report seeing “Analytics Advisor,” a conversational AI interface in Google Analytics. SEO professionals report ...

Advertisers can now automatically import Meta and TikTok ad cost data into Google Analytics for unified, real-time ...

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

GA4’s rollout reshaped analytics, but adoption challenges reveal gaps between Google’s promises and marketers’ reality. As a marketing specialist who has gone through the transition from Universal ...

G oogle Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and ...

Looking back on sales software stocks’ Q2 earnings, we examine this quarter’s best and worst performers, including ZoomInfo (NASDAQ:GTM) and its peers. Companies need to be able to interact with and ...

For 20 years, the front door of the internet was controlled by Google and Amazon; today, the door is creaking open to AI ...