Once upon a time, the only way that YouTube made money was the ad revenue from the thousands of advertisers who trusted its platform. Unfortunately, ads are annoying for viewers, and Google realized ...

Xbox is focusing on cloud gaming in its new ad campaign, showcasing multiple devices for gaming. Xbox Cloud Gaming is ...

You might have noticed that many online services are now offering the option of using passkeys, a digital authentication ...

The changes made to Google Play over the last few years are actively hostile to users, putting some vague concept of ...

Have you ever considered offering your products online through platforms like Google Shopping? It's a great way to expand ...

Thinking of expanding to Microsoft Ads? Learn its key similarities and differences with Google Ads, plus tips for getting ...

As strong as Alphabet's recent numbers were, investors should be careful not to ignore the risks it still faces.

Google's new curation tools help agencies streamline media buying and access premium inventory, improving efficiency and audience targeting.

Google Ad Manager launches new curation capabilities, allowing agencies to buy curated audiences and inventory packages in ...

Scammers are promoting 'Winter Fuel Payments' that don't exist. Last month, we warned about fake texts promoting a range of ...

Advertisers new to CTV tend to misunderstand performance metrics and overemphasize low CPMs as a measure of success.

Learn how to optimize your PPC budget for maximum impact. Allocate your resources effectively across platforms and achieve your marketing goals.